Monday, October 10, 2011

The White Whale

When I initially looked at the Bernhardt and Wysocki documents, to the surprise and disgust of those around me, I began cursing loudly on the first floor of the library. Whatever, I don't care what they think. These two articles are long, and I was distressed. Those people think they're better than me because they are polite and use appropriate language in public places. Let them think that; I say fuck 'em. I was upset. All I wanted to do tonight was grab a cup of coffee and Melville's Moby Dick and spend my evening in a cushy armchair devouring the adventures of Ishmael and Captain Ahab on their journey to defeat the Great White Whale, but no. Instead I had to turn my attention to the two seemingly endless articles assigned for my reading (dis)pleasure. And let me tell you something...

The reading was actually quite interesting.
And I LEARNED SOMETHING. Kind of. I guess.
Holy shit.
What a good; no, what a GREAT feeling.

Let's talk Bernhardt.
Bernhardt, with all of this talk about
visual gestalt
AND
development
AND
partitioning
AND
emphasis
AND
subordinate relations
AND
coordinate relations
AND
linking/transitional/intersentential relations
AND
sentence patterns,
barely employs any of the techniques he stresses in this text in his actual writing. Not that this really matters, but I personally think it might have really driven the point home. Instead, he chooses to write in the traditional essay format, apparently disregarding his studies of "actual texts as they function in particular contexts," completely ignoring the notion of "an improved understanding of what constitues appropriate, effective strategies of rhetorical composition."
Yeah, yeah. You could probably argue that his study of the wetlands text does this, but I'm not buying it. I wanted this guy to have
IMPORTANT TOPICS HEADLINING IN BOLD FONT
and I wanted this headlines informatively displayed over
-related
-pieces
-of
-informataion
-bulleted
-in
-perfect
-little
-groups
and I wanted dramatic breaks in the page,




just big white spaces




allowing the reader to plunge deeper into the text without ever really realizing what is happening. Shit, these things draw me in. These things keep me interested. If Bernhardt had done a little more of this in this particular text, I might have actually had some semblance of fun while reading it. But he instead, in a writing about "seeng the text," chooses to "ignore the increasingly visual, localized, qualities of information change" and gives us the kind of quasi-intellectual "conventional essay format [that] allows little attention to visual features.
Oh, the irony.
I apologize for only getting Bernhardt's hypocrisy out of this text, but fuck it. I'm a pessimist, or something like that. Whatever. The glass is half empty, Bernhardt is a hypocrite, I'm bored and picking apart this guys hard work for no apparent reason.

Yeah...so...onto The STICKY Embrace of Beauty. I figured before I even began reading this if Wysocki's choice of the word "sticky" would have any sexual meaning, and I was pleased to find that the entire article is about an adverstisement for a compilation of sexual and erotic photographs, and in the background of said advertisement is a woman's ass.
Fuck yeah, you've got my attention, Anne.
And then...
Damn it, she wrote about intellectual stuff. I guess I need to put my thinking hat back on. How unfortunate. Oh well. Despite not being the sexually driven article I had initially hoped for, Wysocki is able to effectively communicate the advantages and disadvantages of specific forms of visual text presentation. Through the usage of blah, blah, and blah, I'm bored and Queequeg just threw his dangerously sharp harpoon and struck me in the eye, out of the open pages of Moby Dick, which is sitting ever-so-innocently on the table in front of me. Damn you, Queequeg. Your aim never fails.

3 comments:

  1. I completely agree with Bernhardt being a hypocrite! while reading i kept feeling the need to go back and forth between the example and the text which was completely annoying. Also i agree that is he really wanted to drive a point home of Visual aspects of writing you would think he would have used some of the things he was teaching.
    When he talked about Gestalt principles it was a maze just trying to find his points. Which completely went against the principles! A more effective way to get his point across would be...well points(bullets)
    -principle 1
    -principle 2
    -etc.
    much like Wysocki's article. everything was clean as a text on visual analysis should be!!

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  2. Eli, your blog posts are very entertaining, keep it up. Keep in mind that Bernhardt did write this article in the 80's, we can't expect too much from him. To compose visual or aesthetically pleasing text required a mastery of the primitive technology available way back then. It would be interesting to see if he actually USES any of the techniques he talks about in his more recent articles. My guess would be no.

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  3. Alright Daniel, given Bernhardt had less technology than we do, but it doesn't take more technology than he had to leave a little white space on the page... :-) On the other hand, I so agree with you: Eli, speaking of being drawn in, I almost had to start a list of how many different reactions I had to your post! Completely drawn in by your, your, well, let me see, I'm not even sure what it is...I'm in a "what-the-fuckever" sort of mood--let me see if I can explain it.


    At first I couldn't believe you were being so crazy arrogant and blatantly hateful of the coursework--you were so convincing I was starting to hate you. Then you loved the reading and learned from it and I started resenting myself for falling for your first lines. Then you go making fun of Bernhardt while being brilliant with text layout. Then you are just well, damn right blatantly *male* in a decidedly sticky sort of way, and you give up as graciously as I'm wishing I could here, but am not going to even try--because I need to pour another glass of wine, change to disc 2 in my "Friends" marathon, and somehow shock my brain into thinking a smart thought or two so I can finish my homework...

    Thanks for being a fun read--I always check my Waste Basket for good reading material (So I can't throw away any scholarly articles anymore...)

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